History of Audemars Piguet Timepieces

In 1875, Jules-Louis Audemars and Edward-Auguste Piguet joined forces to produce watches with complex mechanisms. Based in La Brassus in the heart of Vallée de Joux in the Swiss Jura region, Audemars Piguet has been creating and marketing under its own name a range of Haute Horlogerie watches. 

Through World War I and the Great Depression the company managed to develop and despite the harsh economic situation at that time, mainly due to the production of ultra thin and ladies wristwatches. However, despite their survival through this difficult period, production was severely hit. In 1932, they produced only 2 watches compared to nearly 2000 in 1920, resulting in the workforce being reduced.

Today, the company, along with Patek Philippe and Vacheron Constantin, is sometimes claimed to be one of the "big three" Swiss watchmakers. Every timepiece manufactured in-house is still made using the old-fashioned hand-made technique. Currently you can find many of these beautiful Audemars Piguet timepieces on Chrono24.

In my opinion, when this company was founded in 1875, much of the craftsmanship included hand-cranked lathes to turn the and create many of the components inside the timepiece. Audemars Piguet has maintained that same craftsmanship on today's models. Piguet are also know to be some of the most complex and sophisticated mechanisms in the timepiece world. Their mindset to create a limited number of pieces is, they see hand building these more of an art form than anything. The artisans assemble and disassemble each pieces three times before completing the assembly and shipping it off.

Nautica - Black Grosgrain Ribbon Watch

Anchored in timeless style, this classic new timepiece feature a handsome brushed silver case and dial with a sturdy grosgrain canvas strap. Great strap on this bad boy. This is more of the sport watch look. I'm a fan of the orange accent to show the last 15 minutes for diving. Has brushed stainless steel bezel which adds a wear to it but maintains a classic look. Grab one HERE.

Project x British Military Stealth Rolex

Although this release was more than a year ago, i decided to re-post this because it happens to be one of my favorite Rolex lines of all time. London’s Project  X Designs delivers some “sub” takes on the Rolex Submariner models. Three Submariners mods are part of the series: the Mk III, Mk IV, and Mk V. “The Mk III pays homage to the Submariner worn by Sean Connery in the 1950s Bond movies; the Bond character was originally a former SBS commando.” The Mk IV comes in on the darker end of the scale with a black carbon casing and a blacked out face, while the Mk V was created for a “subtle and sophisticated contrast to the Submariner models.. the case is satin finished before being treated with a hard-wearing black DLC.”

Frederique Constant Classic 2012

The new Classic is Frederique Constant’s first timekeeper, which features their revised automatic caliber FC-710. The classic totally meets what the name suggests with striking a well-organized appearance led by a circular 42mm case either made of stainless steel or in a rosegold plated version. The decisively classy dial displays roman numerals, guilloche decoration, hand polished black oxidized hands and a date counter at 6 o’clock whilst the aforementioned caliber runs on 26 jewels and provides a power reserve of 42 hours.

The Panerai PAM 372 - give the people what they want

Panerai needs no introduction when its comes to timeless pieces in the watch collectors eyes. Say hello to the 47mm fiddy base and vintage looking pam 372.

there are so many people putting their names down for this and its gonna sell like hotcakes. with 3500 pieces in the N series. So give the  people what they want.

This a non-special edition so that more people can get that 'grail' panerai that they are setting their sights on. rather than just limiting the number.

Movement: Hand-wound mechanical, Panerai P.3000 calibre, executed entirely by Panerai, 16½ lignes, 5.3 mm thick, 21 jewels, Glucydur® balance, 21,600 alternations/ hour. Incabloc® anti-shock device.

Power reserve 3 days, two barrels. 160 components. Functions: Hours, minutes. Case: Diameter 47 mm, polished steel. Bezel: Polished steel. Back: See-through sapphire crystal. Device protecting the crown: (protected as a Trademark) Brushed steel. Dial: Black with luminous Arabic numerals and hour markers. Crystal: Plexiglas®, 3 mm thick. Water- resistance: 10 bar (~100 metres). Strap: PANERAI personalised leather strap and large-size brushed steel buckle. Supplied with a second interchangeable strap and a steel screwdriver.