For summer, LACOSTE is celebrating the “Beauty of the Game” by launching a limited edition version of their best-selling male fragrance inspired by the iconic white LACOSTE L.12.12 polo shirt and aptly named EAU DE LACOSTE L.12.12 Blanc. Available as of July 2012, the limited edition bottle draws on the legacy of the great sportsman and innovator, René Lacoste. The Packaging, Limited Edition – chic simplicity Simple, elegant and fit for purpose; a design synonymous with René Lacoste’s character, the fragrance is captured in a glass flacon that has been created to mirror the chic simplicity and shape of the LACOSTE L.12.12 polo shirt, complete with a textured piqué panel running down the side of the bottle. A real textile crocodile logo sits at the heart of the flacon, a recognisable symbol of the brand and a tribute to the forward-thinking René Lacoste who pioneered the concept of putting a logo on the outer of a garment.
The Fragrance – a timeless classic
The new limited edition contains the same juice as the original best-selling EAU DE LACOSTE L.12.12 Blanc version. Inspired by the classic white polo shirt, the fragrance opens with a fresh, woody and herbal blend of grapefruit, rosemary, cardamom and cedar leaf to create a clean and aromatic first impression. These notes blend with a uniquely masculine, floral heart accord comprising a natural tuberose, ylang ylang and olibanum that gives the scent its purity. The base of the fragrance merges cedarwood and georgywood with fresher notes of vetiver. The overall effect is a unique masculine floral creation which purveys a cleanness and purity but with an underlying woody tenacity. Fresh, wearable, stylish and audacious, the Blanc Edition perfectly captures the spirit and authenticity of the iconic L.12.12 polo shirt.