Thom Browne is launching a new capsule collection called Thom Grey. It's supposed to be a more affordable alternative which is aimed at a youngerconsumer. In general, while the prices are less expensive than the main collection they're still up there in price.
Thom Browne himself recently spoke with WWD about his reasoning behind creating a secondary line and who it's targeted to: “Thom Grey was created to exemplify a more youthful and university inspired sensibility. While my signature design aesthetic will be visible, Thom Grey exudes an autonomous youthful independent streak. In the designs, you will see true American sportswear-inspired pieces, including softer tailored jackets and trousers, less structured outerwear, a good assortment of wool and cotton knits and true American oxford shirts - everything a young guy wants to wear today."
A handful of retailers have already committed to sell the Thom Grey line: Barneys New York, Harrods, the Galleria in Seoul, and I.T boutiques in Hong Kong and Beijing. Each of these stores have a one year exclusive with Thom Grey, which is a unique strategy considering that Thom Browne has their own standalone shops. You can check out the rest of the collection that's already out by going to the Barneys website.
